Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use as being a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the product to that of a cigarette, and smokers around the globe have embraced the new product with both hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list is the U.S., where in fact the product is specifically directed at younger consumers. The U.S. isn’t the only country where the Puff Bar cannot currently be purchased. According to the website, there are no plans to release the product in the U.S., although it remains the goal of the company to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole have been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar continues to be illegal in the U.S., it could be problematic for manufacturers to ship their products in to the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It generally does not contain any nicotine and only includes a little bit of propylene glycol, an ingredient that is commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth Novo 2 and the product, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar set up. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag candy bar. The lack of health or trademark significance does not appear to have hindered the business from selling the products to the public.
The lack of health or warning letters on all the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier solution to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.